Tea is Newby’s passion, art, science, history, legacy, life.
For thousands of years of human history, tea enjoyed a position of culture, grandeur and glory. But with the industrialisation of the trade in the 20th century, there was a loss of much of tea’s rich culture as big brands compromised quality for quantity.
To reintroduce quality teas to the market and revive the grandeur of tea culture, Newby was founded at the turn of the millennium in London. Their mission is to source, blend, preserve and serve the world’s finest teas.
And guarantee the integrity, quality and character of the tea from the moment the leaves are plucked to the moment they reach the cup.
Selecting the best leaves from prime harvest seasons, their dedicated tea tasters create exquisite blends by trialling thousands of cups throughout the tea-buying season. Then preserve the quality of these bespoke blends at state-of-the-art centre in the heart of the world’s finest tea-growing regions. Each of the teas is sealed to preserve their freshness, unique character and transcendent taste.